BORNTOSTANDOUT

BORNTOSTANDOUT FRAGRANCES - NEW ZEALAND

BornToStandOut (BTSO) launched in South Korea in 2022 with a name that truly reflects its essence—creating fragrances that make a strong impression. BTSO disrupts conventional perfumery norms and standards, challenging the status quo and encouraging individuality. It’s all about standing out rather than blending in.

Defying market trends and mainstream preferences, BTSO offers a refreshing perspective on cultural and olfactory experiences. The brand invites us to reconsider our place in the world and embraces new interpretations of scent. Their philosophy—"Better to fail in originality than to succeed in imitation"—captures their commitment to innovation. It’s thrilling to see a fresh facet of Korean culture emerge in Australia’s fragrance scene.

BTSO’s standout release, Indecent Cherry, exemplifies a top-tier cherry fragrance, but don’t overlook Fig Porn, Dirty Rice, DGAF, and Smokin’ Gun. The brand delves into themes of irreverence, rebellion, and the spectrum of human experience—celebrating life, sex, and death.

• South Korean perfume house BTSO offers a wide range of styles and themes, all designed to be effortlessly wearable.
• Notable perfumers behind BTSO’s creations include Florian Gallo, Christophe Raynaud, Olivier Cresp, Hamid Merati-Kashani, Honorine Blanc, Frank Voelkl, Nathalie Lorson, Daphné Bugey, and Dora Baghriche.
• Indecent Cherry is a prime example of the cherry fragrance trend, blending dark, luscious fruitiness with a sparkling, syrupy finish.
• BTSO’s bottles, inspired by Joseon porcelain, pay homage to Korean heritage while featuring a sensuous and voluptuous design.
• The brand believes that art is essential for the soul’s vitality.