NEW ARRIVALS
We are constantly seeking out the best in Men's Grooming & Fragrance. Here are the latest and greatest arrivals ...
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The Different Company The Iconic Travel Box, 4 x 7.5ml
No reviews$21800 NZDUnit price /Unavailable -
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Taylor of Old Bond Street Natural Shaving Cream Bowl, 150g
No reviews$4000 NZDUnit price /Unavailable -
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The Different Company Santo Incienso Extrait de Parfum
No reviewsFrom $1100 NZDUnit price /Unavailable -
The Different Company Sublime Balkiss Eau de Parfum
No reviewsFrom $1000 NZDUnit price /Unavailable -
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The Different Company Une Nuit Magnetique Eau de Parfum
No reviewsFrom $1000 NZDUnit price /Unavailable -
Grooming is more than a product - it’s a ritual, a reclamation of time and a service of self. We are what we repeatedly do; this is the Nature Of A Habit.
SHOP BY CATEGORY
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FRAGRANCE
Explore niche men’s fragrances — artisan colognes and perfumes from global perfumers. Discover bold, refined scents with sample packs and our Fragrance Finder to uncover your signature fragrance.
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BODY
Premium men’s body care essentials—body wash, moisturisers, deodorants, soaps, oral care, and grooming tools. Curated from top global brands for sensory delight and functional performance.
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SHAVING
Explore our extensive men’s shaving collection: shaving creams, soaps, razors, brushes, and accessories. Curated for a superior, precise, and comfortable shaving experience.
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Hair
Discover a curated selection of men’s haircare: shampoos, conditioners, treatments, and styling product. Designed for healthy, manageable hair and effortless, long-lasting styles.
Let customers speak for us
from 10713 reviewsAwesome. Love G.F Trumper - great lather an high quality.
Thank you
Sharp
Sharp and always a great shave, makes sure to swap out every week.
Highly recommended
I have been a fan of Eucris edt for many years now. I’m so glad to have purchased the edp from Noah, It is beautifully robust classic fragrance, sparkling with a mysterious dark, gothic heart.
A reliable and excellent Hair Tonic, keeps the hair in place with a delightful scent. Always a pleasure to wear.
A delightful sophisticated scent never overpowering but just subtly in the back ground, a pleasure to wear.
One of the best florals I’ve come across. It smells like a real plant rather than a perfume. Full, natural and easy to wear without tipping into anything too heavy.
One of the best florals I’ve come across. It smells like a real plant rather than a perfume. Full, natural and easy to wear without tipping into anything too heavy.
A composed, understated take on oud. It's soft, controlled and never overbearing. It wears close with a quiet refinement, making it an easy, reliable option across both day and evening without feeling diluted.
I was a bit hesitant to buy it without trying it first, but after reading so many reviews, I decided to go for it. I’m a big fan of Quentin Bisch and his Ganymede, and many people describe this as a more wearable take on that scent. I can definitely see the similarity—especially after about an hour on my skin, when certain notes reminiscent of Ganymede start to come through. That said, it’s still a distinct fragrance with its own character, and the opening is truly unique—hard to put into words. It would absolutely suit both women and men. I absolutely love it.
It's giving delicious cardamon tiger balm, extra yum layered with actual tiger balm. Has a delightful refreshingly spicy opening. I'm addicted to this.
Very yummy fun and fruity, longevity leaves a lot to be desired, basically gone by lunch time
After searching for so long I’ve finally found an awesome razor in the Supply Single Edge Max Razor.
I must admit it’s a different way of shaving when you’ve always used multi-blade cartridge style razors. But once you get used to it, It’s awesome. It’s really good quality, has a nice weight to it and doesn’t feel cheap and nasty. The pivoting head has good resistance, I always use pivoting head razors cause there’s less chance of cutting yourself. The system of loading new blades is cool and easy. I haven’t had any problems with my new razor clogging, I always fill my sink up with warm water and shake the razer head in the water, rather than running it under a tap which I’ve found is almost useless with all razors.
It came with a set of 8 blades in the refill pack and a good quality metal wall mount.
Very happy indeed!!
It is a wonderfully strange fragrance, it reminds me of a candlelit haunted mansion. I love the way it changes and deepens the longer you wear it. I definitely think I'll be getting the full size when I can!!!
Vanilla with cinnamon and cardomom. Lovely stuff. A professional and approachable autumn/winter scent.
FROM THE HERALD
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OUR STORY
With deep respect for what we have built over nearly two decades as MEN’S BIZ, we felt it was time to imagine a new vision for the company. Nature Of A Habit, or NOAH, is our bold new direction that we bring to the fore.
Thank you for being a part of our story. Life is a project shaped by habit and ritual, and we are honoured to be part of yours.
Nathan Jancauskas
Founder


