Layrite (New Zealand)
Layrite's inception in 1999 marked the beginning of a revolution in the world of men’s hair styling. Frustrated with traditional petrolatum-based products that were difficult to wash out and left hair feeling heavy, the brand set out to create something that would offer control without the drawbacks. The result was a water-soluble pomade that provided the strong hold of wax but could be easily rinsed out, like gel. This breakthrough led to a new era in hair styling.
The name "Layrite" came about after a client at a local barbershop remarked that it was the only product that made his hair “lay right.” This simple but profound comment led to the brand's official name, and it has since become a go-to choice for men who want styling solutions that work as hard as they do.
Innovative Products for Effortless Styling
What sets Layrite apart is its dedication to making products that not only provide exceptional hold and styling control but are also easy to wash out. Their unique, water-soluble formulas ensure that you can achieve your desired look without the hassle of greasy residue. Layrite has built a reputation for offering styling products that provide high performance and are simple to remove, allowing users to keep their hair looking fresh and healthy day after day.
One of Layrite's most popular offerings is the Natural Matte Cream, which has garnered a dedicated fan base. This lightweight cream offers a flexible hold, allowing users to define their hair without the shine or stickiness that other products might leave behind. It's the ideal product for those who prefer a more laid-back, natural look while still maintaining a structured style.
Maximum Hold and Texture for Strong Styles
For those who need a more powerful styling product, Layrite Cement Clay is a top choice. This product provides exceptional hold, ensuring that even the most intricate styles stay in place throughout the day. Its matte finish enhances texture, adding dimension and definition to the hair. Whether you're aiming for a structured, voluminous style or a more relaxed, textured finish, Cement Clay delivers the control and flexibility you need to create your ideal look.
Beloved by Professionals and Everyday Users
Layrite has earned the trust of both professional barbers and individual customers around the world. Known for its versatility, the brand offers products suitable for all kinds of styles, from lightweight, everyday holds to strong, long-lasting control. Layrite has become a favourite in barbershops, where its performance is highly regarded for creating clean, polished looks that last.
Constant Innovation for the Modern Groomer
Since its creation, Layrite has expanded its range, continually refining and innovating to meet the needs of its loyal customers. From the original pomade to newer products like the Natural Matte Cream and Cement Clay, Layrite remains focused on delivering high-quality solutions for every hair type and style preference. The brand’s ability to combine practicality with performance has solidified its position as a leader in the men’s grooming industry.
Whether you're a professional stylist or someone who loves grooming at home, Layrite's products are designed to help you create the perfect look with ease, offering consistent quality and long-lasting results. With its commitment to innovation, Layrite continues to set the standard for effortless styling in the world of men’s grooming.
