Initio Wild Rush Eau de Parfum

$641⁰⁰ NZD

Size

90ml 1ml Sample

Flip the switch. Own the rush. Wild Rush expresses joy as propulsion. An inner ignition that is immediate, bold and unstoppable. A surge of energy that moves from within, awakening confidence and drive.

More than a classic aromatic fragrance, Wild Rush reinvents the fougère. This aromatic fougère composition releases an electrifying wave of energy: dynamic, empowering and instantly invigorating. Wild Rush is not a fragrance that lingers. It moves, designed to fire up the system and unleash an immediate rush of confidence and energy.

Notes

Red Berries Caramel Lavender Bergamot Vanilla Patchouli Sandalwood

Wear profile

Longevity

Intensity

Best for Day · Evening

Season Spring · Autumn · Summer

Details

Family	Aromatic
Country	France
Year	2026
Concentration	Eau de Parfum

Description

Fragrance Family:
Aromatic Fougere

Notes:
Bergamot, Lavender, Vanilla, Caramel, Red Fruits, Sandalwood, Patchouli

Concentration:
Eau de Parfum

Occasion:
A familiar lavender fougere with a sweetened twist. Modern and wearable, and superbly versatile.

Made in France

Editor's Notes

One instantly recognises the shape of Wild Rush, a fougere with a drawn out sweetness. Certain a surge: lavender charges with energy and life, both familiar and new, sizzling bergamot brings a freshness, offering contrast to the rich caramelised base of the fragrance. Lavender tends to oscillate between a herbal-minty freshness, and darker, more scorched molasses tones: in Wild Rush, the swings are noticeable, imparting to the scent a certain vitality, an elan vital. An addictive pop of red fruit, caramel that simply beguiles, magnetic vanilla - a sandalwood-patchouli finish brings sturdy confidence to the blend. Despite all that, Wild Rush is always about lavender, showcasing its full expressive potential.