Urth Shave Formula, 177ml

This cream doesn't necessarily need brush application. I had trouble working out how much water it needs, in the end deciding it needs a lot more moisture than standard creams. Its smell isn't all that appealing, its texture is weird, I never felt like it was an 'easy' shave, but wow - completely irritation free! Never felt better 24 hours after a shave!

This is a undoubtedly a high qualty product, though not what I was expecting. As mentioned previously, the consistency is strange - the best I can describe it is like an aerated toffee - but definently not like a cream or gel.

The smell was ok, about 6/10 for me. Soapy and floral, but not overpowering when applied.

This product is non-foaming, probably due to the long list of oils it contains. Absolutely useless to apply this with a brush, as the brush just soaks it up, and does not really transfer to your face. Not great to use on a two or three day growth, but does work well as a final lather on the second or third pass following a few passes with a high quality high lather soap. Also this product is quite dry, so needs lots of hydration to get the best shave.

The standout feature of this product is the conditioning effect on your skin. It is like a cleanser and moisturier as well as a shaving cream - not surprising as these are the products Urth is rightfully famous for.

Not sure if I would buy this again... Jack Black Supreme Creme does a better job as a shaving product - for less dollars.