NEW ARRIVALS
We are constantly seeking out the best in Men's Grooming & Fragrance. Here are the latest and greatest arrivals ...
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Francesca Bianchi Once Upon a Time Extrait de Parfum
No reviewsFrom $1400 NZDUnit price /Unavailable -
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Grooming is more than a product - it’s a ritual, a reclamation of time and a service of self. We are what we repeatedly do; this is the Nature Of A Habit.
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FRAGRANCE
Explore niche men’s fragrances — artisan colognes and perfumes from global perfumers. Discover bold, refined scents with sample packs and our Fragrance Finder to uncover your signature fragrance.
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BODY
Premium men’s body care essentials—body wash, moisturisers, deodorants, soaps, oral care, and grooming tools. Curated from top global brands for sensory delight and functional performance.
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SHAVING
Explore our extensive men’s shaving collection: shaving creams, soaps, razors, brushes, and accessories. Curated for a superior, precise, and comfortable shaving experience.
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Hair
Discover a curated selection of men’s haircare: shampoos, conditioners, treatments, and styling product. Designed for healthy, manageable hair and effortless, long-lasting styles.
Let customers speak for us
from 10549 reviewsThe Amouage purpose 50 last days on clothes, i don’t know about the projection though as I haven’t received any complements since wearing this perfume. I do love the scent, it’s amazing! My colleague wore this perfume too and it left a scent trail every time he passed by. (I don’t know how much spray he uses though lol). Awesome delivery from Noahgrooming, received the parcel like the next day which is pretty awesome.
Love this one 2. It’s spicy but not overpowering. I get the hype. I’m happy with my purchase!
A rich jammy sweet honey. Loooove this one. It smells like real ingredients not like aroma chemicals!
Arbolé is a radiant woody-green patchouli fragrance, that for me at least, is all about the vanilla and how it’s tempered by the green notes. Deceptively soft on paper, I find it wonderfully prismatic as it unfolds on skin. It’s like being outdoors as a warm, gentle breeze carries a succession of scents to you: now a damp forest, now a dry, green patchouli, now a gentle tendril of vanilla and tonka bean. It reminds me of facets of other fragrances—the mossy earthiness of Chypre Mousse; the crisp, non-gourmand vanilla in Angelique Noire; the dusty, slightly bitter patchouli of Etro’s Patchouli—but combined in a vaguely abstract and non-assertive composition, that feels like a daydream of being in nature.
Great DE razor
To my nose, Tryst is a citrus-amber in the vein of Jicky (1889) and Habit Rouge (1965), modernised by Hiram Green through an act of creative reassemblage. Isolating the orange blossom, he dials it up to a molten, narcotic intensity, then balances it with an equally intense greenness that is sharp and studded with cloves—the illusion of a vividly green carnation, wrapped in creeping, indolic jasmine. Meanwhile, the resins (I venture to guess opoponax and peru balsam) are powdery soft, almost ethereal, ever in the shadow of the bright, aromatic petitgrain, the honeyed orange blossom, and that bite of the clove. It’s as if the traditional pyramid has been inverted and you’re walking on sky, breathing in the canopy. Next to so much of the overstuffed, artificial slop we’re fed nowadays, Tryst is dizzying sunshine and love poetry captured in a bottle, lyrical and naturalistic.
I decided to get a 16000 grit Shapton stones as my el cheapo 8000 grit stones just werent doing the job on my straight razors. After only two hones on the Shapton five out of my six razors are good again with the other two needing a bit more work but improving. My lesson here is pay the money to get a good quality stone and Shapton make a great product
The most unapologetically masculine of Hiram Green’s creations to date, Hyde grabs you by the throat and ejects you into late-Victorian London, an inkiness barely penetrated by gaslight, the smog of factories thick in the air and steeped into heavy coats. It has an active, restless energy.
The dominant note that hits you is leather—birch tar, in this case, since all of the ingredients used by Green (with the exception of the beeswax in Slowdive) are both natural and vegan. Deeply pungent, with the smoke and char of an uncontainable fire, the leather tangles with bergamot and lemon, until it whips and sparks like gunpowder. Acacia, with its honeyed, floral, aniseed-like scent, makes its presence known gradually, taking on a salty black licorice nuance with the top notes. Labdanum and oakmoss bring layers of earthiness and a medicinal aspect, reminiscent of ginseng and chewing tobacco. In the dry down, the birch tar is (mostly) tamed by vanilla, dry, smooth and only semi-sweet. The conflagration has exhausted itself, but the impression of animal hide and heaving flanks remains, prostrate in a gothic ruin of wilted leaves and dead flowers.
Hyde wasn’t an instant need-to-buy on initial test—it’s too aggressively “non-perfumey”, too confronting for me to wear easily around others—but I’ve since become addicted to layering it with other fragrances. Beautifying it, as it were. I especially love it beneath Ultra, which shares with Hyde an assertive, animalic personality. The narcissus in Ultra both mellows and seems to prolong the presence of the birch tar; it’s less lampblack, more burning hay. Having a bottle of Hyde feels like possessing the key to unlocking another realm of scent, dark and foreboding, where primordial impulses are unleashed.
This is so complex but so clean and easy to wear, it’s like le labos Bergamont and Killians sacred woods had a baby? In a steamy forest of crushed leaves and sap? I ordered a sample as no where in my town stocks this and ordered a bottle with in hours.
This is the one, I’ve finally found it. I was desperately searching for a ‘church incense’ scent but was always let down when they would smell like the ashes of frankincense. What I’ve realised I was searching for was the scent of a black metal band committing arson on a Norway Christian church. This is woody, mysterious, ritualistic and straight up black metal. I’m in love
Spicy, solar, and honeyed—the narcissus jumps out at you, fizzy and indolic, in bright photorealistic 3D, dashing across a perlage of neroli and jasmine. Never have I smelled narcissus absolute like this—employed in such heavy concentration, with all its rich, complex facets highlighted—like pure, radiant sunshine. A measured dose of ylang-ylang offers a roundness to the heart, supported by warm, dense notes of tobacco, leather, and resins, leading to a dirty, decadent dry down. Joyous and hedonistic, Ultra is electro-pop for the Lady Gaga generation.
Accurate description, clear, user-friendly communication, secure packaging and prompt delivery. Thank you, I am very pleased with my purchase, which is excellent to use.
Accurate description, clear, user-friendly communication, secure packaging and prompt delivery. Thank you, I am very pleased with my purchase, which is excellent to use.
Accurate description, clear, user-friendly communication, secure packaging and prompt delivery. Thank you, I am very pleased with my purchase, which is excellent to use.
Accurate description, clear, user-friendly communication, secure packaging and prompt delivery. Thank you, I am very pleased with my purchase, which is excellent to use.
FROM THE HERALD
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OUR STORY
With deep respect for what we have built over nearly two decades as MEN’S BIZ, we felt it was time to imagine a new vision for the company. Nature Of A Habit, or NOAH, is our bold new direction that we bring to the fore.
Thank you for being a part of our story. Life is a project shaped by habit and ritual, and we are honoured to be part of yours.
Nathan Jancauskas
Founder

