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a slower, more ENJOYABLE SHAVE

Grooming is more than a product - it’s a ritual, a reclamation of time and a service of self. We are what we repeatedly do; this is the Nature Of A Habit.

OUR STORY

With deep respect for what we have built over nearly two decades as MEN’S BIZ, we felt it was time to imagine a new vision for the company. Nature Of A Habit, or NOAH, is our bold new direction that we bring to the fore.

Thank you for being a part of our story. Life is a project shaped by habit and ritual, and we are honoured to be part of yours.

Nathan Jancauskas
Founder