Oral Care

Oral Care - New Zealand

Twice a day, for two minutes each time, we brush our teeth. We might then follow up with flossing, rinsing, and gargling. This daily routine is essential for maintaining oral health, highlighting the importance of paying attention to even the most mundane tasks.

We believe in seizing every chance to enhance the small details of our lives. This philosophy is embraced by many luxury toothpaste and oral hygiene brands, which aim to elevate the ordinary into something extraordinary. These brands reimagine oral care, striving to make fresh breath truly breathtaking.

Flavours in Abundance

Reimagining oral care starts with rethinking flavour. Treating toothpaste flavours like fine perfumes, these brands experiment with unique combinations. Swedish brand Selahatin exemplifies this approach, offering toothpastes that evoke specific experiences through their names, stories, and flavours.

Marvis toothpastes from Florence have garnered a cult following with their unique approach to toothpaste. Even their Classic Strong Mint variety promises a flavour experience that's far from ordinary. Produced using traditional methods, Marvis toothpastes boast a rich texture and intense flavour that stand out from the competition.

An Appealing Aesthetic

Marvis toothpastes also distinguish themselves with their striking packaging. Their vibrant colours, ornate caps, and elegant labels add a touch of luxury to any bathroom.

In contrast, Selahatin opts for a minimalist aesthetic with black, white, and silver tones that complement modern bathroom designs. This sleek and stylish approach has won over many design enthusiasts, including fashion designer Rick Owens.

Mouthwash and More: A Total Experience

Oral hygiene extends beyond brushing. Luxury mouthwashes continue the trend of beautiful packaging and memorable flavours. These products often feature high-impact flavours and come in attractive glass bottles, offering effective ingredients that refresh the breath and invigorate the mouth.

Bringing Care Back into the Equation

Oral hygiene is no longer a mindless task. Quality toothpastes and oral care products might seem like indulgent luxuries, but they emphasise the importance of care and attention. Elevating the experience of oral care puts the focus back on taking good care of oneself, making the routine both enjoyable and effective.